What Is Custom Brand Photography?

WHAT IS CUSTOM BRAND PHOTOGRAPHY?

Custom brand photography is unique photographic content created specifically for your brand, product, or event.

With the rise of social media, digital marketing has become a more visually driven space than ever before. With image and video focussed platforms like Instagram having over 1 billion monthly active users, brands cannot afford to miss out on this incredible opportunity to engage with their customers. Custom brand photography is an ideal way to communicate your brand image, tone, and story while presenting customers with engaging images that are more likely to attract potential business – instead of using stock photography that appears staged, redundant, and overall a cheesy representation of your business.

 

OUR PROCESS

At The Influence Agency, we approach each custom brand photography project as a unique experience designed to capture the essence of our client’s brand.

We begin by gaining an in depth understanding of your brand, including its history, unique sales proposition, positioning in the market, and target audience. Our photography experts will take into account the message you wish to communicate, as well as the audience you want to engage, and create compelling storyboards for your custom photographs.

With a clearly defined strategy for your photoshoot, The Influence Agency begins sourcing the best locations, props, and models to ensure your customer photographs will meet the highest standards. With millions of photos uploaded to social media every day, high quality, professionally taken images have the greatest chance to stand out from the crowd and generate the engagement your business needs.

Our in house photography professionals will then capture a range of images that meet the brief and tell potential customers your brand’s story. They say a picture tells a thousand words, so we always ensure we take as many pictures as possible to give you a wide range of options to choose from. Every angle, every backdrop, we’ve got you covered.

Once we have the raw images, our creative team gets to work editing the best photos to create some truly unforgettable imagery. Colours will be corrected, shadows refined, and composition perfected, resulting in custom brand photography completely unique and consistent to your brand.

 

WHY IT’S IMPORTANT

Custom brand photography is crucial in the modern landscape of digital marketing, as it allows your brand to engage with potential customers in a unique and memorable way.

Stock imagery can work for a range of different projects in a pinch, however, many other brands will likely have access to the same photography. This runs the risk of posting the same visual assets as your competition or entirely unrelated brands, confusing customers and making your social media channels boring and forgettable. 

Custom brand photography ensures your brand will stand out from the pack with eye catching visuals that communicate brand messages in an engaging way. These images can be used to promote new products, raise brand awareness, and across all social media channels as required.

 

WHAT KINDS OF CUSTOM BRAND PHOTOGRAPHY DO WE OFFER?

The Influence Agency offers a range of different Custom Photography services to suit every industry and niche. These include:

Retail & Product Photography

Whether you are launching a new product or just want to give your existing lineup a refresh, custom retail and product photography can help grab some attention.

The Influence Agency specializes in complete custom brand photography packages for all retail and product launches. Our team of photography professionals can create complete storyboards to fully showcase your new products, helping to tell a story and engage your audience with modern aesthetics that fit your brand. We can provide all lighting, props, staging, and editing to ensure your products stand out from the crowd.

Food & Drink Photography

They say that you eat with your eyes, which makes having professional and engaging food and drink photography essential for any business looking to draw in new customers. 

We have years of experience making your dishes look as mouthwatering on the screen as they do in real life. Expert lighting, composition, and post-production editing bring your food and drink products to life, engaging your audience like never before. With the food and beverage industry being highly visually orientated, you can’t afford to not have world class photography to promote your brand.

Fashion & Lifestyle Photography

Customers want to see what clothes will look like on a body as opposed to a rack, which requires exceptional photography to capture elegantly. The Influence Agency can provide professional fashion and lifestyle photography for any brand in any vertical to help engage and excite your customer base.

Our photography team can scout location, source lighting and props, and even assist with model selection should you require. We will create thoughtful storyboards to help your product tell a story and help sell the vision to your customers. High quality editing and refining will bring your product to life on any screen.

Corporate Photography

Putting a face to your brand can help customers engage with your business and create positive brand sentiment organically. This can be easily achieved through professional corporate photography that helps shine a light on the people that make your company what it is.

The Influence Agency offers a complete range of corporate photography packages, including personnel shots, location shots, and workplace photography. We can help create new headshots, portfolios, photos for Google My Business, and more.

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“You can’t convince anyone of anything. You can only give them the right information, so that they convince themselves.”

– Eben Pagan