Influencer Marketing Agency Chicago
INFLUENCER MARKETING CHICAGO
The Influence Agency works with brands and creators to deliver the right message to the right audience when it comes to our bread-and-butter service, Influence Marketing in Chicago and Worldwide. We offer our clients with custom digital strategy, execution and reporting. Every brand and campaign is unique, which is why we take a personal and customized approach to all engagements. You’ll love our creativity.
The city of Chicago features some of the best food, nightlife, and entertainment in the country. The Windy City is also home to a collection of social media Influencers that have millions of followers throughout the United States. Here at The Influence Agency, we match these Influencers with premier brands to execute world class Influencer Marketing campaigns.
WHAT WE DO
Traditionally, advertising interrupts people from what they are actually trying to do. In fact, most marketing strategies leave people scrambling to minimize, delete, and close the Ad – but Influencer Marketing is the exact opposite. It’s all about winning attention through entertaining content that people opt into.
At The Influence Agency, we have an experienced team of media professionals that specialize in developing custom digital marketing strategies. Our programs include a combination of photography, video production, social media advertising, and Influencer Marketing Chicago.
Our campaigns start with a needs assessment, and a competitive review of your industry. From there, our team of experts will determine the best Influencers, platforms, and content strategies to help you achieve your marketing goals.
WHY WE DO IT
Americans are hit with more than 6000 selling messages every day, and traditional advertising methods are no longer effective. The secret to marketing success it to create entertainment that pierces through the clutter and wins attention.
We don’t distract people from what they are trying to do, we entertain and engage.
This is why the most successful brands in the world are focusing on Influencer Marketing – it provides them with access to an engaged audience. In order to find the right audience, we take great care to understand your brand, and your marketing goals. Based on that information, it’s all about identifying the right Influencers, crafting the right message, and deploying that message across the most appropriate platforms.
At the end of the day, people trust people before they will ever trust a brand. So working with Influencers as a brand ambassador is good business.
INFLUENCER MARKETING – PEOPLE NOT PLATFORMS
Influencer Marketing doesn’t come without its challenges. Here are a selection of items that are considered before executing any campaign:
- Audience Demographics – Are their followers real? Is the engagement real? Where are the followers located, and what is their age and gender? It is important to ensure the Influencers audience reflects who you are looking to connect with.
- The Influencer’s History – Has the Influencer promoted a competing brand? Have they expressed views that could damage your company? Brand safety is very important!
- Authenticity – The best work is inspired. So we are focused on sourcing Influencers that are genuinely interested in your products and/or services.
At the end of the day, Influencer Marketing is all about the human connection. Most of us spend hours on social media every day, and we pay attention to the people that entertain us the most. With this in mind, it only makes sense to leverage the audience of these Influencers to support a relevant product, service, or event.
Technology certainly plays a role in an effective Influencer Marketing campaign. It helps us identify suitable Influencers that have a relevant audience. But software tools can never replace the critical thought and heart of another human. Here at The Influence Agency, our team of media professionals leverage technology, along with their personal expertise, to execute the best possible campaigns. After all, the nuances of your brand can never be truly understood by a software program.
Our team will works hard to support your needs while doing the heavy lifting!
Are you an original content creator with a passion to tell stories through your social media profiles, and would like to monetize your audience and engagement through working with awesome brands to spread their gospel online? If so, please complete our Influencer Questionnaire here.