Technology has made our lives incredibly easier, so much so that it’s impossible to imagine a world without these advancements. Studies show that the average adult will spend around 34 years of their lives staring at a screen. Just like how technology continues to take over the world, tech influencers are gaining massive popularity on social media as the all-knowing forces of this particular industry.
With the amount of sway that technology influencers have over consumer decisions, it’s no surprise that they’ve become in-demand endorsers for tech companies. The Influence Agency can help you secure a connection with the perfect tech influencer who will amp up brand awareness amongst your key audience. Through our team’s expertise in tech influencer marketing, we’ll design a campaign that will take you closer to your ultimate goal: advanced visibility.
Tech influencers have captured the undivided attention of those who constantly want to be “in the know” about the latest technological advancements. They’ve built legions of loyal followers on Instagram and YouTube thanks to their reviews on the latest phones, laptops, gaming consoles, headphones, cameras and even drone technology.
Gadgets have quickly become a staple in the lives of people everywhere, and so we’re always seeking the ones that can better our lifestyle, whether it be for convenience or for enhancing our experiences. But with technology evolving every second, figuring out the functions and specifications of gadgets can often feel like decoding the matrix. Thanks to technology influencers, we now have reliable sources who can do the decoding for us. Their honest opinions and reviews on devices help make technology an easier world to navigate.
As a result, tech influencer marketing is now being leveraged by countless companies in the tech industry. By teaming up with a trusted personality, these brands can instantly make themselves visible amongst a tech-savvy audience.
Technology continues to have a massive impact on our daily lives. At the same time, tech influencers have highly affected consumer decisions. The prices of these gadgets are no joke and so people want to make sure they’re investing their money in the right place. Technology influencers help make this decision-making process a lot easier. In fact, 71% of consumers are more likely to make purchases based on social media referrals.
The technology sector is a vast industry that’s projected to be worth $5 trillion in 2021. Consumer goods like phones, computers, televisions, wearable technology, and software are all part of this industry that continues to grow innovatively every day with a 5% compound annual growth rate (CAGR) estimated for the tech industry through 2024.
The year 2020 saw one of the biggest surges in PC purchases ever. With millions of people switching to a work-from-home setup because of the COVID-19 pandemic, computers have become so in demand that overall PC sales started climbing by 2.8% year-over-year.
Additionally, people spent an average of $497 a month on consumer technology in 2020. This indicates that the modern generation is ready and willing to splurge on products that offer technological advancements.
These rising numbers have a direct correlation with the skyrocketing popularity of tech influencers. Brands who are quick to realize the power behind tech influencer marketing will be able to build effective campaigns that get them in touch with their target audience.
At The Influence Agency, we connect brands with the most suitable influencers to create engaging campaigns that make waves on social media. With our digital marketing strategies, you’ll be able to take your brand awareness to the next level.
Having the largest database of influencers in North America makes it possible for our team to connect you with your next brand ambassador who can speak to your key demographic strategically in a way that drives sales. Through tech influencer marketing, you’ll get to instantly promote your brand to the right audience.
Building your name online is not an easy feat. Standing out while staying relevant is a balance that our skilled digital marketing team has mastered. Teaming up with The Influence Agency is your first step in building tech influencer marketing campaigns that leave a lasting impression.
We make tech influencer marketing easy. Our team will establish a connection between your company and a tech influencer who best represents your brand. With The Influence Agency, you’ll be able to build an engaging campaign that amplifies your visibility.
When VTech worked with us to leverage the power of influencer marketing, we connected them with social media personalities who produced quality Instagram posts and stories to highlight just how amazing the VTech baby monitor products are. Their content focused on raising awareness about how their products are a staple for anyone who has a little one in the house. The result was over 214,000 people reached with a 7% engagement rate. All this with just 10 Instagram stories and 10 posts from 10 incredible tech influencers!
Technology is ever-changing and our marketing skillset never fails to keep up. It’s our mission to design campaigns that put the brands we work with at the forefront of their industries.
Feel free to browse through our case studies for a more in-depth look at our previous work. Connect with us to start advancing your tech influencer marketing game!
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