Times are evolving rapidly — and so is the role of dads in the modern household. It isn’t just moms who are actively involved in purchasing decisions. Nowadays, 72% of millennial dads say they have some shopping responsibility for the household. When looking for recommendations, these dads scour the web to seek the opinions of other dads. According to research, 45% of millennial dads say that online search is a primary source for parenting information. This has brought about the rising popularity of dad influencers and dad influencer marketing.
Thinking about how you can connect with dad influencers to spread the word about your brand? The Influence Agency has got you covered. Our strategic dad influencer marketing campaigns are spearheaded by our team of experts that consistently exceed expectations. By partnering brands with the most suitable personalities, these influencers work to convey your brand’s tone and image, delivering results you can see. Allow us to connect you with your next brand ambassador!
Studies show that 61% of dads use social media now more than ever compared to when they didn’t have children. It’s clear that these father figures are also heavily influenced by what they see on their socials – with 24% of millennial dads seeking advice from other parents on these platforms. This is why brands all over the world should be leveraging dad influencer marketing in order to reach those looking for that coveted “seal of approval” that will likely result in successful word-of-mouth marketing.
The viewpoint of dad influencers is highly trusted and some of the world’s biggest brands have taken note of this. As a result, these social media personalities have become sought-after endorsers and ambassadors. To boost awareness and gain visibility amongst this key demographic, companies are actively seeking to connect their brand with these credible personalities.
Dad influencers are unique in the sense that they are the “celebrities” of online dad communities. By actively sharing their experiences of parenthood on social media, they’ve built a strong following of fellow fathers who can relate to what they have to say — and in the process, they tend to pick up a few worthy recommendations. Dad influencers use their platforms to not only support certain brands and products, but also to speak out about normalizing certain social issues such as paid paternity leave, LGBTQ+ relationships and adoption, single dads, IVF journeys, positive parenting tips, and more. Having these voices on social media helps other dads feel heard, which is why they have quickly gained such a large following.
Dads are quickly on their way to becoming the biggest shoppers of the family, with 70% of them receiving recommendations on products for the whole family as well as 71% for products and services for their children. With dads taking on more parenting responsibilities and getting more involved in their kids’ lives, their purchasing decisions are bound to reflect that.
Studies show that 77% connect with electronics/gadget brands, 77% with food and beverages brands, 63% engage with men’s grooming brands, 62% with auto companies, and 40% connect with fashion brands. With these skyrocketing numbers, it’s clear that dads are always on the lookout for the best deals — this is why brands are racing to catch their attention. All these industries and their products and services gain more credibility when they are dad-approved.
The online community of dads is tight-knit, with 44% of dads receiving product or service recommendations on social media from other fathers. By leveraging dad influencer marketing for your next campaign, you can rest assured that your content reaches an interested and engaged crowd of social media savvy fathers.
The Influence Agency isn’t just a leading influencer marketing agency, we’re also equipped with the largest database of influencers in North America. When brands are looking to collaborate with influencers who can take their brand visibility to the next level, they already know that we’re the team that can make it happen. Having the right social media personality to represent your brand can give you an instant and lifelong connection with your key demographic.
Through dad influencer marketing, we’ll partner your company with the right personality who will be able to conceptualize content that resonates with your target market. It has never been more challenging for brands to capture attention on social media, but with our team of marketing experts and vast database of well-loved dad influencers, you’re about to stop people in their tracks with an epic campaign that drives traffic to your website and turns consumers into customers.
Our dad influencer marketing process is simple. To amplify brand awareness like never before, The Influence Agency will get you in touch with your next ambassador who will paint your brand in a fascinating and dad-approved light.
Team up with The Influence Agency to make it happen! Take a look at our case studies to see more of our work. Contact us to kickstart your next dad influencer marketing campaign that will establish your brand as a #DadLife staple!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
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Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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