The Influence Awards - Final Nominees Announcement -
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Influencer Marketing For athletes- Justine Dufour Lapointe
Justine Dufour Lapointe

Chloe Dufour Lapointe
Influencer Marketing For athletes- Andre de Grasse
Andre de Grasse
Influencer Marketing For athletes- Penny Oleksiak
Penny Oleksiak
Influencer Marketing For athletes- Kawhi Leonard
Kawhi Leonard
Influencer Marketing For athletes- Fred Vanfleet
Fred Vanfleet

Norman Powell


Athletes have always been recognized as valuable assets to marketers, brands, and agencies alike – and it’s easy to understand why. Athlete influencers are trendsetters.

Historically, professional athletes were leveraged by brands to sell clothing, equipment, accessories and sporting equipment. But social media has provided athletic influencers with an outlet to highlight their passions away from sport. This can include topics such as fashion, lifestyle, fitness, food, parenting, gaming, travel, and much more.

At The Influence Agency, we are pleased to have secured partnerships with many of the biggest sports agencies in North America. We have access to players from the NBA, NHL, MLB, NFL, MLS, MMA, racecar drivers, Olympic athletes, and sports media personalities. We also work with retired athletes.

As an agency, we pride ourselves on being able to source the right talent for every campaign we execute. So if you would like access to a diverse roster of professional athletes for an upcoming campaign, don’t hesitate to reach out. You’ll love our creativity 🙂

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International


"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -


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    The Influence Agency: Influencer Marketing Toronto