If you want to dance under the rainbow with pride, then make sure you do so hand-in-hand with the digital marketing experts at The Influence Agency. Pride Toronto, an organization that tirelessly supports and celebrates LGBTQ2+ communities, partnered with us to maximize the hype for the 2019 Toronto Pride Parade. By partnering Pride Toronto with influencers from our exclusive database, we once again succeeded at this mission with flying colours. Find out how.
EXPERTISE
Pride Toronto is a not-for-profit organization that supports the LGBTQ2+ communities of Toronto and beyond. Their mission is to support our communities in the pursuit of our unequivocal rights to be known, be heard, be understood, be accepted, be respected, and to celebrate the beauty of who we are.
In 2019, the LGBTQ2+ community continues to face oppression and discrimination. Pride Toronto works to ensure equal rights and representation for every person of diverse sexual and gender identities. Pride Toronto supports the community in the pursuit of their unquestionable rights to freedom, love, expression and understanding. No matter who you love or how you identify, Pride Toronto’s mission is to ensure members of the community feel safe, valued, equal and proud.
Through an engaging Influencer Marketing program, Pride Toronto aimed to increase hype for the 2019 Toronto Pride Parade as well as encourage attendance and document their experience at the festival.
We partnered with Influencers from the International and Canadian LGBTQ2+ community as well as other Torontonians to generate excitement for the 2019 Toronto Pride Parade and encourage attendance. Each month we shined a spotlight on an individual within the LGBTQ2+ community who is making a positive contribution. The Spotlight aimed to highlight notable individuals and celebrate achievement and progress. Each influencer generated hype about the Toronto Pride Parade through Instagram Posts and Stories.
In an effort to celebrate each member of the LGBTQ2+ community, we developed a monthly theme based off the official Pride flag. Each month corresponded with a colour of the Pride flag and the influencers were encouraged to express what each monthly theme meant to them.
In addition to this, we held photoshoots with all the creators to capture content for the monthly themes.
Campaign results are only visible to members of our newsletter. To get the results for this case study and others, enter your email below and we’ll send you a copy!
1.4M+POST REACH |
2.07M+POST IMPRESSIONS |
353K+POST ENGAGEMENTS |
25%AVERAGE ENGAGEMENT RATE |
|---|---|---|---|
1.6M+STORY REACH |
1.9M+STORY IMPRESSIONS |
22.8K+STORY ENGAGEMENTS |
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"
If you have any questions or concerns, please contact us
© 2022 The Influence Agency. All Rights Reserved. Privacy Policy
213 Sterling Rd.
Unit 214
Call Us:
info@theinfluenceagency.com
