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We thought it would be fun to showcase 10 of our client Influencer Marketing campaigns to highlight the different types of clients we work with! Today’s consumers of advertising are increasingly more savvy and critical of the messaging, products, genuine depictions, and most importantly the value of the persona behind a product. Given the current world issues and social media landscape, a lot of one-off campaigns are not taken for face value. It’s important to build out influencer campaigns much like you do other marketing ventures.
Though we live in a digital world, advertising these days is seen as more intrusive than valuable, and advertisers, brands, and companies have to find a way to connect and instill that brand recognition or brand awareness in those potential customers, whether they be new, or returning.
We work with an unbelievable roster of over 10,000 social media influencers, each with large followings in almost every category from pro sports, fashion, foodies, to music. We pride ourselves on being able to showcase influencers for all followings, and take time and to ensure quality when we are looking for the right ones to fit your business! We work with many different influencers from Nano, to Micro, to Macro!
We specialize in pairing our clients with like-minded social media masterminds who can leverage their audiences and ultimately become brand ambassadors for your business!
Let’s dive into some of our favourites!
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For our Jamieson Vitamins influencer campaigns, we partner with our Canadian health influencers like, Meryem (@onmeryemsplate) to raise brand awareness and discuss the importance of taking Vitamin D, and other vitamins, all year-round! These influencers share tips on how to create positive habits and how Jamieson Vitamins can help you get there.
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Riviera Shades wanted to showcase their high quality polarized sunglasses for their campaign. We partnered with Elizabeth & Dale (@sweatsandthecity) to show that Riviera Shades are suitable for many different lifestyles, from chic and stylish fashionistas, to fitness enthusiasts like spin-class goers and yogi’s leading an active lifestyle! This brand awareness campaign helped substantiate Riviera as a brand to watch!
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With Six Star Pro Nutrition, we developed an influencer marketing program to build awareness around their ready-to-drink protein shake and 100% whey protein powder. We paired them up with Parker York Smith (@parkeryorksmith), an LA-based men’s fashion and lifestyle Influencer who loves to sweat it out at the gym, and has a large following in the fitness/healthy lifestyle niche.
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A special look into our Lowe’s Canada Case Study, after a successful influencer marketing program! We partnered with Lowe’s Canada to produce an influencer marketing campaign within the niche of Mom and Home Decor focused influencers. They promoted #MakeoverForLess seasonal categories and evergreen products through home projects that were documented through Instagram posts and stories!
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We collaborated with the media personality Jessi Cruickshank (@jessicruickshank) to build brand awareness for Johnson’s Baby Canada for their re-launch of #ChooseGentle campaign and product line which promises to be more transparent, to only use ingredients that serve a purpose, and that makes the world a gentler place. As a mother, Jessi know’s first hand the importance of those things, and she leveraged her audience to showcase this product line!
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We partnered with Plan Canada to produce an influencer marketing campaign, to create educational content that generates interest & sign ups for Plan International Canada’s much like this one from Brigitte Truong (@brigittetruong). These influencers helped spread awareness for the work Plan International Canada is doing to ensure the availability of healthcare services and education – making huge strides toward gender equality.
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Through this influencer marketing campaign with Napoleon we wanted to partner with like-minded influencers, chefs, media personalities and more, to showcase their top of the line barbecues! These influencers showed that you can get to grilling and share your #NapoleonMoments no matter where you are in the world, much like Timothy Pakron (@mississippivegan) did in his very own backyard! After all, nothing brings people together better than a meal grilled with love!
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We partnered our client Purely Inspired Nutrition with influencers, like Sandra Morgan Downie (@sandramorganliving) to increase awareness of their Organic Protein Powder, so we developed an Influencer Marketing campaign with the goal of educating consumers on the product, its benefits, as well as its undeniable value!
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We partnered with influencers for this campaign during COVID-19 to shed light on doing DIY projects to keep busy at home! Influencers like Kass Dekoning (@kassandradekoning) tackled at home projects that helped bring some fun and enjoyment back into life, or helped keep your kids busy while they were not attending school!
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We sourced many influencers for this campaign to partner with Smart Silk! Just like Erin Jay (@lifew.erin), they leveraged their audiences and online communities to build brand awareness around the benefits of sleeping with certified asthma and allergy friendly bedding!
Many of our creative processes are founded on research and planning, and the superior knowledge we have of the greater digital marketing landscape! While our strategy is rooted in producing engaging content, and deploying it through Social Media, SEO, PPC, and Community Building initiatives, we have the capability to do so much more! If you’re looking for a marketing effort to take your brand or business to the next level, Influencer Marketing might be for you!
If you’d like to learn more about Influencer Marketing Campaigns and what we can do here at The Influence Agency, feel free to contact us today! Did you find this article helpful? Please let us know, we’d love to hear from you!
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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