Top 10 Influencer Campaigns

Samuel Butcher
Written By
Samuel Butcher
Published On
Aug 20, 2020
influencer campaign

We thought it would be fun to showcase 10 of our client Influencer Marketing campaigns to highlight the different types of clients we work with! Today’s consumers of advertising are increasingly more savvy and critical of the messaging, products, genuine depictions, and most importantly the value of the persona behind a product. Given the current world issues and social media landscape, a lot of one-off campaigns are not taken for face value. It’s important to build out influencer campaigns much like you do other marketing ventures.

Though we live in a digital world, advertising these days is seen as more intrusive than valuable, and advertisers, brands, and companies have to find a way to connect and instill that brand recognition or brand awareness in those potential customers, whether they be new, or returning.

We work with an unbelievable roster of over 10,000 social media influencers, each with large followings in almost every category from pro sports, fashion, foodies, to music. We pride ourselves on being able to showcase influencers for all followings, and take time and to ensure quality when we are looking for the right ones to fit your business! We work with many different influencers from Nano, to Micro, to Macro!

We specialize in pairing our clients with like-minded social media masterminds who can leverage their audiences and ultimately become brand ambassadors for your business!

Let’s dive into some of our favourites!

 

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1) Jamieson Vitamins Canada – @jamiesoncanada – #OwnYourHealth

For our Jamieson Vitamins influencer campaigns, we partner with our Canadian health influencers like, Meryem (@onmeryemsplate) to raise brand awareness and discuss the importance of taking Vitamin D, and other vitamins, all year-round!⁣ These influencers share tips on how to create positive habits and how Jamieson Vitamins can help you get there.

 

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2) Riviera Shades – @rivierashades – #MakeItASpectacle

Riviera Shades wanted to showcase their high quality polarized sunglasses for their campaign. We partnered with Elizabeth & Dale (@sweatsandthecity) to show that Riviera Shades are suitable for many different lifestyles, from chic and stylish fashionistas, to fitness enthusiasts like spin-class goers and yogi’s leading an active lifestyle! This brand awareness campaign helped substantiate Riviera as a brand to watch!

 

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3) Six Star Pro Nutrition – @sixstarpronutrition – #SixStarProNutrition

With Six Star Pro Nutrition, we developed an influencer marketing program to build awareness around their ready-to-drink protein shake and 100% whey protein powder. We paired them up with Parker York Smith (@parkeryorksmith), an LA-based men’s fashion and lifestyle Influencer who loves to sweat it out at the gym, and has a large following in the fitness/healthy lifestyle niche.

 

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4) Lowe’s Canada – @lowes_canada – #MakeoverForLess

A special look into our Lowe’s Canada Case Study, after a successful influencer marketing program! We partnered with Lowe’s Canada to produce an influencer marketing campaign within the niche of Mom and Home Decor focused influencers. They promoted #MakeoverForLess seasonal categories and evergreen products through home projects that were documented through Instagram posts and stories!

 

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5) Johnsons Baby Canada – @johnsonsbabyca – #ChooseGentle

We collaborated with the media personality Jessi Cruickshank (@jessicruickshank) to build brand awareness for Johnson’s Baby Canada for their re-launch of #ChooseGentle campaign and product line which promises to be more transparent, to only use ingredients that serve a purpose, and that makes the world a gentler place. As a mother, Jessi know’s first hand the importance of those things, and she leveraged her audience to showcase this product line!

 

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6) Plan Canada – @plancanada – #ChangeTheBirthStory

We partnered with Plan Canada to produce an influencer marketing campaign, to create educational content that generates interest & sign ups for Plan International Canada’s much like this one from Brigitte Truong (@brigittetruong). These influencers helped spread awareness for the work Plan International Canada is doing to ensure the availability of healthcare services and education – making huge strides toward gender equality.

 

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7) Napoleon – @napoleonproducts – #Napoleon_Moments

Through this influencer marketing campaign with Napoleon we wanted to partner with like-minded influencers, chefs, media personalities and more, to showcase their top of the line barbecues! These influencers showed that you can get to grilling and share your #NapoleonMoments no matter where you are in the world, much like Timothy Pakron (@mississippivegan) did in his very own backyard! After all, nothing brings people together better than a meal grilled with love!

 

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8) Purely Inspired Nutrition – @purelyinspirednutrition – #PurelyInspiredNutrition

We partnered our client Purely Inspired Nutrition with influencers, like Sandra Morgan Downie (@sandramorganliving) to increase awareness of their Organic Protein Powder, so we developed an Influencer Marketing campaign with the goal of educating consumers on the product, its benefits, as well as its undeniable value!

 

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9) Rona – @rona.ca – #AtHomeWithRona

We partnered with influencers for this campaign during COVID-19 to shed light on doing DIY projects to keep busy at home! Influencers like Kass Dekoning (@kassandradekoning) tackled at home projects that helped bring some fun and enjoyment back into life, or helped keep your kids busy while they were not attending school!

 

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10) SmartSilk – @smart_silk – #SmartSilk #SmartSleeper

We sourced many influencers for this campaign to partner with Smart Silk! Just like Erin Jay (@lifew.erin), they leveraged their audiences and online communities to build brand awareness around the benefits of sleeping with certified asthma and allergy friendly bedding!

Many of our creative processes are founded on research and planning, and the superior knowledge we have of the greater digital marketing landscape! While our strategy is rooted in producing engaging content, and deploying it through Social Media, SEO, PPC, and Community Building initiatives, we have the capability to do so much more! If you’re looking for a marketing effort to take your brand or business to the next level, Influencer Marketing might be for you!

If you’d like to learn more about Influencer Marketing Campaigns and what we can do here at The Influence Agency, feel free to contact us today! Did you find this article helpful? Please let us know, we’d love to hear from you!


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Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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