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In a world of social distancing, now more than ever, consumers are turning to social media to stay connected and entertained. TikTok users are on the rise as Gen Z and millennials turn to the platform and share their quarantine experiences during the COVID-19 pandemic.
With many people out of school or WFH, not only does TikTok allow users to stay connected, but it offers a place where people can stay informed, share experiences, thoughts, feelings and questions. It’s a platform that brings us together through relatable and authentic content. Whether that’s watching someone’s dad perform a TikTok dance or a tutorial on how to make whipped coffee, users are sharing and watching clips on how they’re #keepingbusy during this global crisis.
The hashtags that are currently trending on TikTok really speak to how Gen Z and millennials are able to shed light during a dark time and how we really are all in this together. Let’s take a look at the top five hashtags that are trending today and earning millions and billions of views!
As we’re all isolating at home, it can be easy to get distracted. Whether you’re dealing with constant interruptions from your dog wanting to play or getting a sudden urge to clean your whole apartment, finding that balance can be challenging. As it’s an adjustment for us all, TikTok users are finding ways to bring laughter and light to the situation. As a brand, this trend could be a great opportunity to showcase new product launches, promotions or initiatives that would gage interest from consumers.
With 1.2 billion views, the trending hashtag #blanketlife shows what happens when you grab your blanket and come out of hibernation. Whether you’re finally getting up to fix the wifi, grabbing your 10th meal for the day or a quick snack during a 10 second Netflix intermission, users are hooked on this trend and the content definitely brings laughter to many of us!
While the gym may be closed, various trainers and fitness studios have shifted to virtual workout classes. Who needs to go to the gym when you can get fit at home? TikTok users are turning to the platform to show others their #indoorworkout. Whether you’re into yoga, pilates, or if your daily fitness consists of walking to and from the fridge, users are able to get inspired and get moving! For any brands in the fitness industry, this trend could allow you to share various routines, activewear, healthy recipes and advice during this time.
Being in quarantine is a whole new world and we’re all finding ways to keep busy. TikTok users are coming together to share their experiences and how they’re coping at home. From posting DIY home decor videos, healthy recipes, skincare remedies, or hair care routines, this trend can be an opportunity for any brand to build awareness.
This trending hashtag pays tribute to everyone affected by COVID-19. Whether you’re working on the frontlines or finding ways to support healthcare professionals from afar, people are using this hashtag for all the #healthheroes out there making a difference, saving lives, and inspiring each and every one of us, every day.
While there may be uncertainty now, there’s one thing we know for sure–it’s important to continue lifting each other up, spreading positive vibes, and coming together as a whole. No matter who you are or where you are in the world, we’re all in this together.
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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