We all know that TikTok continues to reign supreme when it comes to next-level, bite-sized entertainment. Did you know it’s also a growing platform for side hustles? 💰
With the rise of the Side Hustles meta trend, TikTok has become home to a large side hustle community. Drop shipping has emerged as one of the go-to options because it’s a business model that can thrive on this platform.
Dropshipping is a retail fulfillment method dating back to the 1950s when mail-order companies began selling direct-to-consumer via phone order catalogues.
What sets it apart from the “traditional retail model” is that the store doesn’t keep the products it sells on hand. Rather, the store buys the item from a third-party supplier when an order is received from a customer. The store then arranges shipment to the client.
This is incredibly convenient for sellers, as they don’t need to handle the items directly or store them in a warehouse. They also don’t have to invest big into a product without guaranteed sales. They only need to buy as needed—pretty sustainable, right?
Why TikTok?
TikTok dropshipping refers to dropshipping businesses that utilize TikTok as their primary marketing channel, which is such a smart choice considering the massive audiences and efficient marketing tools on the platform.
Because TikTok is home to such a vibrant community and has an intuitive interface, people can focus more of their energy on driving traffic to their products or website rather than learning the ins and outs of a complicated platform.
How To Get Started
Getting started requires you to have a TikTok account with a TikTok shop.
What is a TikTok Shop?
TikTok Shop is a feature on the platform that enables you to showcase and sell products while making them easily discoverable. It also offers a super easy purchase experience complete with the following perks:
Complete In-App Shopping
All of the purchasing happens in-app, which means customers won’t be redirected to any outside partner shopping apps or websites.
Access to Performance Analysis
Tracking your store’s performance is essential to your business’ success. Luckily, the TikTok shop features a comprehensive dashboard that displays traffic, customer reviews, transaction data, and other essential performance elements.
Campaign and Promotion Tools
Thinking about launching campaigns and promoting your business on TikTok somewhere down the line? You can easily do that with TikTok Shop’s extensive collection of promotion tools for dropshipping—what can’t this app do?
Direct Creator Collaboration
TikTok’s affiliate program is directly accessible on TikTok Shop. Here, you can start learning more about their roster of creators—there are thousands to choose from—and start communicating with them for collaborations.
How Can I Register on TikTok Shop
First, you’re going to need a TikTok account or a phone number/e-mail address. In the sign-up form, you’ll be asked for your personal/business information. This is when you select your specific business type and submit the required documents.
You typically need to wait about two to three days for the approval of your application. When you get the green light, they’ll ask you to link a bank account and then you can finally start uploading products to sell!
Boost Your TikTok Dropshipping Business
Once your store is all set up, you’re going to want to take full advantage of the platform’s various features to engage audiences.
Go Live
Going live on TikTok is a great way to give people a brand-new angle on your products.
It gives people a look at what it really looks like sans editing and invites them to ask whatever questions they may have. You might just see your viewer count skyrocket if you can collaborate with an influencer who can host the live session!
Create Shoppable Videos
Have you ever watched a Tiktok video from a brand featuring an item you’d totally buy, but then be left unsure what it’s called or how to get it?
Never leave your audience feeling this way. Through shoppable videos, users can instantly see item details in the post and check it out in no time.
How to Make TikTok Ads for Dropshipping
Some businesses on TikTok have seen massive success by just being on the platform and have seen product sales increase by as much as 400%. Here’s how to boost your store’s performance through five different types of TikTok dropshipping ads:
In-Feed;
Brand Takeover;
TopView;
Branded Hashtag Challenge; and
Branded Effects.
These five types of ads come with management tools that are incredibly easy to use. By targeting specific audiences that match your demographic to insight reports, you’ll see that using the TikTok ad creator is not impossible.
TikTok Dropshipping Ads Done Right
Discover TikTok dropshipping and find sales—it works!
However, while setting up TikTok dropshipping ads for your business is relatively simple, making ones that earn a second look is a whole different story. Knowing the best things to dropship on TikTok is only half the battle.
That’s where The Influence Agency comes in. We’re a leading digital marketing agency in North America with a team that specializes in designing dynamic and strategic TikTok ads. We make content that simply demands people to stop scrolling.
Taylor More is the Social Media Coordinator at The Influence Agency. She has a passion for digital marketing and all things creative. Outside of work, she loves travelling, especially when it's somewhere tropical. You can follow her @taylorr.more
Taylor More is the Social Media Coordinator at The Influence Agency. She has a passion for digital marketing and all things creative. Outside of work, she loves travelling, especially when it's somewhere tropical. You can follow her @taylorr.more
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Paid Search Checklist
1. Define Your Goals
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
2. Outline a TOFU/MOFU/BOFU Strategy
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
3. Research Keywords for Search
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
4. Craft Engaging Ad Copy & Stand-Out Creative
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
5. Create Conversion-Friendly Landing Pages
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
6. Choose Your Paid Platforms
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
7. Build Campaigns & Ad Groups/Sets
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
8. Don’t Forget About Retargeting Ads
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
9. Run A/B Tests
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
10. Track Your Results
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
11. Adjust as Needed
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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