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We all know that TikTok continues to reign supreme when it comes to next-level, bite-sized entertainment. Did you know it’s also a growing platform for side hustles? 💰
With the rise of the Side Hustles meta trend, TikTok has become home to a large side hustle community. Drop shipping has emerged as one of the go-to options because it’s a business model that can thrive on this platform.
Here’s The Influence Agency’s ultimate beginners guide for TikTok dropshipping:
Table of Contents:
Discover TikTok Dropshipping: How Does it Work?
❔ What is TikTok Dropshipping?
How To Get Started with TikTok Dropshipping
❔ How Can I Register on TikTok Shop?
Boost The Performance of Your TikTok Dropshipping Business
How to Make TikTok Ads for Dropshipping
Create Jawdropping TikTok Ads with The Influence Agency
Dropshipping is a retail fulfillment method dating back to the 1950s when mail-order companies began selling direct-to-consumer via phone order catalogues.
What sets it apart from the “traditional retail model” is that the store doesn’t keep the products it sells on hand. Rather, the store buys the item from a third-party supplier when an order is received from a customer. The store then arranges shipment to the client.
This is incredibly convenient for sellers, as they don’t need to handle the items directly or store them in a warehouse. They also don’t have to invest big into a product without guaranteed sales. They only need to buy as needed—pretty sustainable, right?
TikTok dropshipping refers to dropshipping businesses that utilize TikTok as their primary marketing channel, which is such a smart choice considering the massive audiences and efficient marketing tools on the platform.
Because TikTok is home to such a vibrant community and has an intuitive interface, people can focus more of their energy on driving traffic to their products or website rather than learning the ins and outs of a complicated platform.
Getting started requires you to have a TikTok account with a TikTok shop.
TikTok Shop is a feature on the platform that enables you to showcase and sell products while making them easily discoverable. It also offers a super easy purchase experience complete with the following perks:
All of the purchasing happens in-app, which means customers won’t be redirected to any outside partner shopping apps or websites.
Tracking your store’s performance is essential to your business’ success. Luckily, the TikTok shop features a comprehensive dashboard that displays traffic, customer reviews, transaction data, and other essential performance elements.
Thinking about launching campaigns and promoting your business on TikTok somewhere down the line? You can easily do that with TikTok Shop’s extensive collection of promotion tools for dropshipping—what can’t this app do?
TikTok’s affiliate program is directly accessible on TikTok Shop. Here, you can start learning more about their roster of creators—there are thousands to choose from—and start communicating with them for collaborations.
Once your store is all set up, you’re going to want to take full advantage of the platform’s various features to engage audiences.
Going live on TikTok is a great way to give people a brand-new angle on your products.
It gives people a look at what it really looks like sans editing and invites them to ask whatever questions they may have. You might just see your viewer count skyrocket if you can collaborate with an influencer who can host the live session!
Have you ever watched a Tiktok video from a brand featuring an item you’d totally buy, but then be left unsure what it’s called or how to get it?
Never leave your audience feeling this way. Through shoppable videos, users can instantly see item details in the post and check it out in no time.
Some businesses on TikTok have seen massive success by just being on the platform and have seen product sales increase by as much as 400%. Here’s how to boost your store’s performance through five different types of TikTok dropshipping ads:
These five types of ads come with management tools that are incredibly easy to use. By targeting specific audiences that match your demographic to insight reports, you’ll see that using the TikTok ad creator is not impossible.
Discover TikTok dropshipping and find sales—it works!
However, while setting up TikTok dropshipping ads for your business is relatively simple, making ones that earn a second look is a whole different story. Knowing the best things to dropship on TikTok is only half the battle.
That’s where The Influence Agency comes in. We’re a leading digital marketing agency in North America with a team that specializes in designing dynamic and strategic TikTok ads. We make content that simply demands people to stop scrolling.
Get started today by clicking here to connect with our experts.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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