fbpx
Instagram Icon TikTok Icon Youtube Icon

Discover TikTok Dropshipping: A Beginner’s Guide for 2023

Taylor More
Written By
Taylor More
Published On
Jul 28, 2023
An item sold through TikTok dropshipping being packed

We all know that TikTok continues to reign supreme when it comes to next-level, bite-sized entertainment. Did you know it’s also a growing platform for side hustles? 💰

With the rise of the Side Hustles meta trend, TikTok has become home to a large side hustle community. Drop shipping has emerged as one of the go-to options because it’s a business model that can thrive on this platform. 

Here’s The Influence Agency’s ultimate beginners guide for TikTok dropshipping

Table of Contents: 

📦 Discover TikTok Dropshipping: How Does it Work?

          ❔ What is Dropshipping?

          ❔ What is TikTok Dropshipping?

📦 How To Get Started with TikTok Dropshipping

          ❔ What is TikTok Shop? 

          ❔ How Can I Register on TikTok Shop?

📦 Boost The Performance of Your TikTok Dropshipping Business

          📦 Go Live 

         📦 Create Shoppable Videos 

📦 How to Make TikTok Ads for Dropshipping

📦 Create Jawdropping TikTok Ads with The Influence Agency

Discover TikTok Dropshipping: How Does it Work?

Why Dropship?

Dropshipping is a retail fulfillment method dating back to the 1950s when mail-order companies began selling direct-to-consumer via phone order catalogues. 

What sets it apart from the “traditional retail model” is that the store doesn’t keep the products it sells on hand. Rather, the store buys the item from a third-party supplier when an order is received from a customer. The store then arranges shipment to the client. 

This is incredibly convenient for sellers, as they don’t need to handle the items directly or store them in a warehouse. They also don’t have to invest big into a product without guaranteed sales. They only need to buy as needed—pretty sustainable, right? 

Why TikTok?

TikTok dropshipping refers to dropshipping businesses that utilize TikTok as their primary marketing channel, which is such a smart choice considering the massive audiences and efficient marketing tools on the platform. 

Because TikTok is home to such a vibrant community and has an intuitive interface, people can focus more of their energy on driving traffic to their products or website rather than learning the ins and outs of a complicated platform.

A graphic of a shopping cart and a phone displaying the words “online shopping”

How To Get Started

Getting started requires you to have a TikTok account with a TikTok shop

What is a TikTok Shop?

TikTok Shop is a feature on the platform that enables you to showcase and sell products while making them easily discoverable. It also offers a super easy purchase experience complete with the following perks: 

Complete In-App Shopping

All of the purchasing happens in-app, which means customers won’t be redirected to any outside partner shopping apps or websites. 

Access to Performance Analysis

Tracking your store’s performance is essential to your business’ success. Luckily, the TikTok shop features a comprehensive dashboard that displays traffic, customer reviews, transaction data, and other essential performance elements. 

Campaign and Promotion Tools

Thinking about launching campaigns and promoting your business on TikTok somewhere down the line? You can easily do that with TikTok Shop’s extensive collection of promotion tools for dropshipping—what can’t this app do?

Direct Creator Collaboration

TikTok’s affiliate program is directly accessible on TikTok Shop. Here, you can start learning more about their roster of creators—there are thousands to choose from—and start communicating with them for collaborations. 

How Can I Register on TikTok Shop

  1. First, you’re going to need a TikTok account or a phone number/e-mail address. In the sign-up form, you’ll be asked for your personal/business information. This is when you select your specific business type and submit the required documents.
  2. You typically need to wait about two to three days for the approval of your application. When you get the green light, they’ll ask you to link a bank account and then you can finally start uploading products to sell!
A person launching the TikTok app on their phone

Boost Your TikTok Dropshipping Business

Once your store is all set up, you’re going to want to take full advantage of the platform’s various features to engage audiences.

Go Live

Going live on TikTok is a great way to give people a brand-new angle on your products. 

It gives people a look at what it really looks like sans editing and invites them to ask whatever questions they may have. You might just see your viewer count skyrocket if you can collaborate with an influencer who can host the live session! 

Create Shoppable Videos 

Have you ever watched a Tiktok video from a brand featuring an item you’d totally buy, but then be left unsure what it’s called or how to get it? 

Never leave your audience feeling this way. Through shoppable videos, users can instantly see item details in the post and check it out in no time. 

How to Make TikTok Ads for Dropshipping

Some businesses on TikTok have seen massive success by just being on the platform and have seen product sales increase by as much as 400%. Here’s how to boost your store’s performance through five different types of TikTok dropshipping ads:

  • In-Feed;
  • Brand Takeover;
  • TopView;
  • Branded Hashtag Challenge; and 
  • Branded Effects. 

These five types of ads come with management tools that are incredibly easy to use. By targeting specific audiences that match your demographic to insight reports, you’ll see that using the TikTok ad creator is not impossible. 

TikTok Dropshipping Ads Done Right

Discover TikTok dropshipping and find sales—it works!

However, while setting up TikTok dropshipping ads for your business is relatively simple, making ones that earn a second look is a whole different story. Knowing the best things to dropship on TikTok is only half the battle.

That’s where The Influence Agency comes in. We’re a leading digital marketing agency in North America with a team that specializes in designing dynamic and strategic TikTok ads. We make content that simply demands people to stop scrolling.

Get started today by clicking here to connect with our experts.

1

Author

  • Taylor More

    Taylor More is the Social Media Coordinator at The Influence Agency. She has a passion for digital marketing and all things creative. Outside of work, she loves travelling, especially when it's somewhere tropical. You can follow her @taylorr.more

    View all posts
Share this

Author

  • Taylor More

    Taylor More is the Social Media Coordinator at The Influence Agency. She has a passion for digital marketing and all things creative. Outside of work, she loves travelling, especially when it's somewhere tropical. You can follow her @taylorr.more

    View all posts


Read more from Tips & Tools


SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, social media tips, guides and news.



EXPLORE BY TOPICS

Location Map - The Influence Agency
Background Image

Connect With Us!

    Background Image
    The Influence Agency: Influencer Marketing Toronto