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The time to start winning is now. But where do you even begin?
If appearing at the top of Google’s search engine results pages (SERPs) is one of your key indicators of a “win,” then let’s start by upgrading your search engine optimization (SEO) strategy.
The Influence Agency, one of North America’s leading digital marketing agencies, is here to equip you with the top ten SEO tips for 2022 that will help put you in the lead.
Let’s start winning.
Publishing consistently is the key to convincing your audience that there’s always fresh content to look forward to. A regular cadence of publishing on your website’s blog will help keep people hooked.
Leaving huge gaps between content releases could put you behind in the race towards attracting clients — you wouldn’t want your industry competitors to outrun you.
One of our top SEO tips for 2022 is to figure out what publishing schedule works best for you and stick to it.
The goal of SEO is to be easily discovered. To make this happen, you’ve got to be exactly what they’re looking for. This leads to our next SEO tip for 2022: build your content strategy around search intent.
What are the common questions people might type into Google that could lead to your website providing the ultimate solution? These are the queries you should aim to answer through your content.
You probably already know that targeting popular keywords is among the SEO tips that you should prioritize. While this is a great way to create relevant content and put yourself on the radar, here’s another SEO tip for 2022 that will help expand your audience: move from a “keyword first” to a “topic first” mentality.
Here’s how this works: Let’s say you’re an eco-friendly fashion brand that creates blogs highlighting how your production process upholds sustainable living. Your top keywords would most likely be “sustainable fashion.” Moving to a “topic first” mentality would mean targeting a wider umbrella of topics to establish yourself as an authority on a more extensive subject, resulting in a larger audience.
You could consider producing blogs under the category “sustainable lifestyle,” which would involve fashion, travel, and various other tips that eco-heroes would have a keen interest in.
While it might be tempting to always join in on a popular conversation to stay relevant and easily connect with your audience, it isn’t always the best way to stand out. This is because trending keywords tend to be something that everyone else is targeting, and it’s bound to get crowded on the SERPs at some point.
With low competition keywords, like the term says itself, there’s much less competing that needs to be done — and much more room for you to be on the first page of the SERPs.
Long-tail keywords are another top SEO tip for 2022 that shouldn’t be neglected. They have a much stronger conversion value because they’re very specific. As a result, you can expect more high-quality traffic to your website.
Ultimately, the brands that manage to establish a strong connection with their audiences are the ones that thrive in online spaces. A few ways to resonate with them are to write website content that’s relatable and to use natural language that’s easy to understand.
When people love your website, the SERPs will pick up on that. After all, the only way to impress Google is by impressing human beings first.
Our top SEO tips for 2022 include strategic internal linking, which is basically like empowering your pages to lift each other up.
Your website is full of incredible content — and interlinking between these as much as possible will help to increase traffic to various pages. This way, you’ll be able to provide an elevated user experience that will result in a higher visitor time.
On top of that, purposeful interlinking increases SEO because it helps Google understand which pages on your site are most important.
Times are always changing and nothing ever stays the same — but that doesn’t mean you should instantly be all like: “throw out the old and in with the new.”
Sometimes, all you need is a subtle update.
One of our top SEO tips for 2022 is updating old content on your website with fresh information. This could mean adding more images, including infographics, or simply bulking up content with additional valuable details. Google loves that kind of stuff.
Your brand’s social media collateral, such as photos and videos, is high-quality content that deserves to be as visible as possible. One of the top SEO tips for 2022 involves repurposing these across Google My Business and your blogs, which will help boost your brand image on various platforms.
Here’s one of our next SEO tips for 2022: don’t underestimate the power of a smooth user experience.
Not many visitors have the patience to put up with a website that isn’t convenient to use. A slow and disorganized site won’t convince users to stay on it for long. Ultimately, too many site exits will lead to poor SEO performance.
This is why it’s important to invest in your page experience. Doing your homework on web accessibility and user-friendliness, or turning to a digital marketing agency’s professional web development services are among our top SEO tips for 2022.
If you aren’t building up your backlinks, then that’s one of our SEO tips for 2022 that you should definitely put on your to-do list.
Basically, backlinks are links on a website (that is not your own) that lead the user to your website. It’s very similar to a citation. Think of it this way: if you were to link to another website on your own page, then the page you just linked to has received a backlink.
But why are backlinks important for SEO? Well, it’s because Google looks at these backlinks like they’re “votes” for your website. This influences the decision of search engines when choosing which sites are useful and credible.
Are you ready to rise up on Google’s SERPs? With The Influence Agency’s search engine optimization and blog content services, you’ll be able to experience increased organic traffic and amplified brand discoverability.
From local to global brands, our team of experts has succeeded in shining the spotlight on companies across diverse industries. Climbing your way to the top starts right here.
Contact us today to learn more!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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