My Year In Review (Agency Life)

Samuel Butcher
Written By
Samuel Butcher
Published On
Aug 18, 2020
Year In Review

Over the past 12-months, I’ve experienced first hand what it means to be part of an A-Team, this is my year in review of agency life! 

Although early in my marketing career, over the past year I’ve had so many positive experiences that have challenged me, encouraged me, and most importantly improved me. Working at The Influence Agency is an uplifting and incredible experience. The Partners, look out for your best interest, and your teammates are always there to pick you up and support you when you’re down. When it came time for me to find another job, I  held out to ensure that where I was heading was the right fit, and of course *meant to be*. I had been sent the open position for Social Content Coordinator by my old friend and decided to apply. What a whirlwind it has been over the past year!

Through working at The Influence Agency, I have gained hands-on experience, first-hand knowledge, and real-life skills, to help catapult my career as a marketer, both personally and professionally. 

I want to share my thoughts and experiences over the last year because I know what it means to be a team player on a team that is consistently pushing boundaries and going outside the box!

Let’s begin, shall we?

My Year In Highlights 

Although I’ve worked

Created Amazing Original Content 

Instagram Story Templates & Questionnaires 

Year In Highlights

Launching our TIA GIFs/GIPHY.com Project (60 to be exact) 

Launching TIA Instagram Face Filters

Launching TIA Instagram Face Filters @nfluenceagency 

TIA Glow

TIA Spinning Heads

Special shoutouts to our in-house Multimedia Designer Rocco Bombardieri, who is my hands-down dream to work with and always has my back creatively — I’m so proud of what we’ve accomplished thus far in the creative department, with our GIFs reaching 10+ million views, and our new Face Filters for Instagram reaching over 4K impressions in just a few short weeks. Can’t wait to see what we can do this next year!

Lessons Learned 

  • Be less emotional
  • Take time to react when dealing with certain situations
  • Stay headstrong and give myself credit where it’s due
  • Focus, and try to stress less
  • Sometimes emails come across as harsh, don’t take them to heart!

Some Of MY Favourite Memories From The Year 

  1. Creating tonnes of original content for my amazing clients
  2. Our Spirit of York Influencer Night in Toronto’s Distillery District
  3. Creating a company-wide process called OKRs (Objectives & Key Results) used to track performance and propel our business forward with employee growth
  4. Getting to know my amazing and hard-working comrades at TIA (Shoutout to the Social Squad and the OGs!)
  5. The Influence Agency’s 2019 Influencer Marketing & Social Media Trends of 2019 Whitepaper that our Partner’s had published into a book!

TIA

What’s To Come For This Next Year 

I’m so excited for what’s to come this year for myself and our agency! I’m hoping to move into even more of a leadership role, and cannot wait to see the growth of our company! We’re almost at 30 employees — all diverse, unique, and talented in their own ways. This year I want to spend more time pitching clients, working on content development, original content, and content series, and trying to sell more! I want to utilize my skills as a marketer more and grow my network by attending more training sessions, conventions (virtual or IRL), and speaking engagements.

Beautiful sitting room

Although I’ve worked tirelessly on client work and poured my heart and soul into working the hardest I ever have in my life this past year, I love my job because everyone shares the same vision and is dedicated to the greater good. Work-Life Balance, is there and this is a major key, and I love that I have a great deal of control and freedom within my job, as our Partners trust and respect us to the tenth-degree. If you’ve ever considered #AgencyLife, or working at a marketing agency, I hope this helps you ultimately make a more informed decision, and who knows, maybe it’ll be The Influence Agency. Come join the team!

If you’d like to learn more about what we can do here at The Influence Agency, feel free to contact us today! Did you find this article helpful? Please let us know, we’d love to hear from you!


7
Share this


Read more from Community


SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, social media tips, guides and news.


EXPLORE BY TOPICS

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

map
Icon

Connect With Us!

Icon
The Influence Agency: Influencer Marketing Toronto