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Klaviyo vs. MailChimp – Which Platform Is Right For You?

Kayla Mandel
Written By
Kayla Mandel
Published On
Jul 24, 2020
man sitting on couch setting up klaviyo email marketing

Email marketing is an effective way to educate your customers, grow your consumer base and drive sales. Whether you’re just starting a business or have been in the market for years, email marketing is essential and easier than you think!

In this article, we’ll be comparing two leading platforms, Klaviyo and Mailchimp, and give you a look into their pricing, reporting and analytics, integrations, and customer support. Read on to learn more about Klaviyo vs. Mailchimp and discover which is best for your online business.

Klaviyo vs. Mailchimp Pricing

MailChimp Pricing Options

First up, let’s talk money! MailChimp’s pricing is determined by features and number of contacts. MailChimp offer’s four flexible plans with an increasing number of features and a higher starting price: Free, Essentials, Standard, and Premium.

Free

Yup, you guessed it! $0/month. For anyone who is scratching the surface with email marketing and is just starting to build their email list, this is a great option for you. Although this feature does not include customer support, it allows a list with up to 2,000 subscribers and offers all the basics to start experimenting with.

Essentials

Starting at $9.99/month this package offers must-have features for email senders who want added support. This next level allows a list with up to 50,000+ contacts, 3 audiences, custom branding, A/B testing, and 24/7 support.

Standard

If you’ve already got a more robust contact list of up to 100,000+, this package may be the right fit for you. Starting at $14.99/month this plan offers better insights for growing businesses that want more customers.

This Standard package offers everything in Essentials, plus:

  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Behavioural targeting automation series
  • 5 audiences

Premium

This plan is built for Enterprises with contacts up to 200,000+. The upgraded Premium package offers everything in Standard plus:

  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support

The true upgrades here are the unlimited seats and role-based access options however, if those two features aren’t significant to you, perhaps you’d be better off looking at one of MailChimp’s alternative plans or, take a look into their competitor, Klaviyo.

mailchimp pricing options

Klaviyo Pricing Options

Klaviyo pricing is a bit simpler than MailChimp as there’s really only one plan with pricing based solely on the number of contacts you have.

That said, pricing increases pretty quickly jumping to an estimated total of $20/mo once you pass 250 contacts. Although there’s an increase in price, there is no limit on the number of email sends and customer support is offered as well.

All in all when it comes to pricing, MailChimp offers plans that are easy to understand with fair pricing, great features and is a good place to start.

MailChimp 1, Klaviyo 0.

Klaviyo vs. Mailchimp Design and User Experience

MailChimp User Experience

Simplicity and usability is important when you’re just starting to experiment with email marketing. In terms of design, MailChimp is minimalist, with a pretty basic aesthetic that lacks a little ‘umph’. The UI is well done however, everything is pretty much black and white. The platform is easy to use with drag and drop features although, being around since 2001, you’d think they would improve the look and feel of the platform.

Klaviyo User Experience

In contrast, Klaviyo is definitely a level up when it comes to design and user experience. Klaviyo has more of a modern UI and is very easy to navigate with drag and drop and a more aesthetically pleasing front.

MailChimp is polished, but Klaviyo is inspiring and in our option, Klaviyo wins this one.

MailChimp 1, Klaviyo 1.

Klaviyo vs. Mailchimp Reporting and Analytics

MailChimp Reporting and Analytics

When you put in all the work, you’re going to want to know which of your emails are making an impact and why.

In MailChimp, all the basic analytics are offered right on the campaign page. You have access to the click rate, open rate, or dive into your results to see how one email sequence performed against another. MailChimp offers virtually everything you need.

Klaviyo Reporting and Analytics

Klaviyo also makes it super easy to gain insight into email performance such as clicks, opens, bounced and unsubscribed rates. In addition to this, you can get a customizable analytics dashboard to keep track of results and choose how you want those insights to be displayed (ex. Bar graph, line graph, chart, or numbers). You can really see what your customers are doing in real-time unlike MailChimp, and since Klaviyo integrates so deeply with your ecommerce platform, you can truly track your ROI.

If you’re a beginner to email marketing, MailChimp may be for you however, if you’re really looking to gain insight into your ecommerce business Klaviyo wins this round!

MailChimp 1, Klaviyo 2.

Klaviyo vs. Mailchimp Integrations

Building your online business includes using various marketing tools and when it comes to email, it’s important that those tools can be integrated with one another.

Unfortunately, MailChimp recently lost their integration with Shopify, meaning you’re not going to get the same connection between your email platform and CRM. Despite this loss, MailChimp does offer 300+ integrations including WooCommerce, Zapier, ShopSync, and WordPress to name a few.

On the other hand, Klaviyo is fantastic at pulling data from your top CRM and marketing tools with seamless integrations including Shopify, Magneto, Shopify Plus, and Big Commerce.

MailChimp wins by having more integrations to choose from and Klaviyo wins for offering specific in-depth integrations with tools such as Shopify, which may be more desirable to ecommerce businesses.

MailChimp 2, Klaviyo 3.

Klaviyo vs. Mailchimp Customer Support

Let’s face it, we can all use a little help at times and when it comes to email marketing, you want to make sure you have that support when needed.

MailChimp Customer Support

MailChimp only offers email/live chat support once you’ve reached the Essentials plan, so if you’re new to the platform and using their Free package, unfortunately you do not have access to their support. To compensate, they do offer some popular guides and tutorials however you’re still lacking that human interaction and real-time assistance.

Klaviyo Customer Support

In contrast, Klaviyo features a state-of-the-art help center that offers guides, webinars, videos, training sessions, step by step instructions, and more. If you want to contact Klaviyo support, you do need a paid account however the company is very responsive and the navigation is super user friendly.

Overall, Klaviyo wins this round as the platform allows you to access a wide range of support at the free tier level while with MailChimp, you have to fend for yourself.

MailChimp 2, Klaviyo 4

Klaviyo vs. Mailchimp: Which Tool Is Right for You?

MailChimp and Klaviyo both offer great email features and are helpful tools for any online business however, how do you know which platform is right for you?

Simply put…

Choose MailChimp if:

  • You have a low-mid range budget
  • You want something easy and straightforward
  • You don’t require in-depth analytics
  • You’re not seeking in-depth integrations

Choose Klaviyo If:

  • You’ve got a mid-high range budget
  • You want state-of-the-art segmentation
  • You’re seeking in-depth integrations
  • You value advanced reporting and analytics

As a result, Klaviyo’s in-depth integrations, strong support system, robust insights and top-notch features lend itself as a leading email marketing platform compared to MailChimp.

That being said, Klaviyo isn’t for everyone. If you’re looking for a simple email marketing platform that doesn’t require deep analytics, MailChimp is a perfect fit and more cost-effective. If you want more insights and room to grow, we suggest using Klaviyo.

Here at The Influence Agency, we’re full-service offering a wide range of digital marketing services. We take the time to understand your goals and work with you to create the best marketing strategy possible. We simplify digital marketing, which is why we are a leading agency in Toronto.

Are you looking to take your online business to the next level?  Contact us today and let us take care of the rest.

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