This week, we are shining the spotlight on Meghan Yuri Young! Meet Toronto-based creator, writer, and wellness advocate. Meghan is determined to make a positive impact through her digital presence by emphasizing mindfulness and sharing how to make yourself and your mental health a priority. Thus far, Meghan has several notable achievements in her career. Last year Meghan launched a book club with Indigo called The Lit Squad. Meghan also founded The SAD Collective, a platform that discusses mental health comprised of a community of people who firmly believe in the power of vulnerabiltiy. We think Meghan is pretty amazing so we sat down with her to chat about some of her favourite things so that you can get to know her better. Here’s what she had to say…
How did you get started as a creator?
M: I’ve been in the media industry for just under a decade before I branched out on my own. With my writing background, a natural affinity towards quality imagery and a solid network to support me, I had a relatively painless segue into my entrepreneurial pursuits. It helped that I’ve always been an idea person and hard worker that wasn’t afraid of taking risks. But the biggest thing that helped me was my desire to collaborate. Without that, I definitely wouldn’t be where I am today.
What’s your favourite part of being a creator?
M: I love the freedom that comes with being a creator. Now, when you need to get paid, that freedom still needs to be taken with a grain of salt. But what I’ve always been drawn to is the opportunity to explore and not be locked down to one thing. I’m forever changing and growing, with my interests and focus refining with the years. So I love that I have a career that allows me to dive into things that I’m truly passionate about and when the time comes, to move on to discover new opportunities that truly challenge me.
What’s your greatest achievement to date?
M: I’m so happy I can say I have many achievements I’m super proud of, but if I had to narrow them down, it would be my three biggest projects that gave me the confidence to pursue this career. First, the book club I created in partnership with Chapters Indigo, The Lit Squad. Second would be a culture-focused project with Nike called Founders that reawakened my love of art. Yet, more importantly, it put me in a behind-the-scenes role that let me propel other talented individuals forward. Third, but certainly not least, it is my passion platform, The Sad Collective, which is an online and offline mental health community!
What’s the biggest item on your bucket list?
M: To write a book.
If you could live anywhere in the world, where would it be and why?
M: I wouldn’t live anywhere else but Toronto because in all of my travels, I’ve never come across a city like ours. But if I were to live somewhere temporarily, it would probably be somewhere in Europe because I’m so inspired by the history you find there as well as the general way of life. But I’m terrible with languages.
If the 10 year old version of yourself met you, what would they think?
M: I think my 10-year-old self would be happy to know that I continued to follow my gut even into adulthood and that, minus the unavoidable hiccups that come with change, I’ve been able to live a life I want and not what someone else wants for me.
What’s the best advice you’ve ever received?
M: That nothing is ever perfect so might as well do what you want now and work to make it better every day you do it.
Who’s your role model?
M: My grandmother, even though she annoys me endlessly.
Favourite restaurant in the city?
M: I don’t eat out too often, but when I do, I do love Asian. So that might be my favorite Korean spot called Makkal Chon or The Owl. I love Ethiopian with my girlfriends, so it used to be Nazareth but now we go to Lalibela. Or a good pasta at Gusto 101.
Favourite brand?
M: Nike.
If you could have dinner with anyone in the world, dead or alive, who would it be?
M: J.K. Rowling.
And there you have it! We hope that you got to know Meghan a little better!
Make sure to keep up with Meghan by following her on Instagram.
Do YOU want to be featured on our next Influencer Spotlight? Be sure to get in contact with us here.
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd.
Unit 214
Call Us:
info@theinfluenceagency.com
