Behind how you make yourself appear, captivate the audience and provide eye-catching content, there is the importance of planning your Instagram content. This is important because the use of colour, aesthetic and design schemes can help build your audience and brand awareness. Planning your Instagram content also plays into consistency, in which it allows you to plan your feed well in advance, in case you forget or are too busy to post images regularly.
Whether you’re a blogger, photographer, fashionista, model or a brand, we’ll be taking you through some important themes with regards to planning your Instagram content through 3rd party apps, and ultimately leading you towards the path of Instagram success!
Let’s get into it!
Instagram or social media marketing is about creativity and consistency, when you put those two things together it can really help create a movement behind a particular social channel. Posting multiple times, a day, and every day a week is important to help build brand awareness and get your name and content out there. You want to ensure people outside and inside your audience are consistently seeing you /wp-admin/plugin-install.phpin their feeds, but not aggressively.
This is where 3rd party apps Hootsuite, Apphi, Later.com, and Sprout come into play, they allow you to elevate your brand and ensure consistency, allowing you more time to focus on creating content or even the stability to keep your 9-5!
Time is money, and if you’re looking to make better use of social media this year as part of your 2020 digital marketing strategy, you should be looking to the world of apps. Condense your time spent planning and manually posting Instagram content by using an app on your desktop or mobile phone and having it scheduled days, weeks or months in advance.
Schedulers, in-app editing, in-app cropping, hashtag finders, content and caption libraries, all things to allow you to save time when posting on Instagram! We all don’t have enough time as it is in a day for everything we want to do, and the best Instagram accounts schedule their posts in advance.
Many of these 3rd party apps allow you to see your optimal times for posting, and so does Instagram analytics. It’s important that you use these tools and information to build out your habits and marketing plan for using the app. You can create content or social media calendars before uploading your photos into the scheduler’s and be able to have a clearer picture of what look and feel you want to achieve.
Ensure you also look to analytics on your following and demographics and ensure that you’re appealing to the masses by using that information when considering when and what to post.
Planning your Instagram 7-14 days in advance or upwards of that, enables you to have more time to produce new content, hands down! The ability to have all your content scheduled and ready to go with imagery/content, captions, and hashtags is one of the best things you can do for building a following within the Instagram platform.
With the algorithm constantly changing, this enables Instagram to see that you are a really active user, your producing content that’s being seen and engaged with, and that you want to showcase your work on the platform. This can also help with stay ahead of trends, planning for National Holidays, or simply while you’re away on holiday and easily keep track of what you have scheduled within the apps.
Creating a cohesive Instagram aesthetic for your feeds it the most desire-worthy edge to a lot of major Instagram accounts. When doing this to your own it really can level up your current strategy, boost your engagement and allow you to gain more followers and get more eyes on you and what you’re doing!
Start thinking of your images and content from all angels, think about how they would look beside, below, above and around each other. Think about how they will look on the feed as a whole both on mobile and desktop, and what’s important to be able to see your images flow!
There are really great apps out there that have many capabilities, it’s important you try them all out before deciding what’s the best one for you and your business!
Do you want to know how we can help you here at The Influence Agency? Feel free to contact us and let us know what you think of the article, or if you’d like to step up your social media game in 2020. We can help!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"