How To Use IGTV Like A Pro
Stephanie Palasti

How To Use IGTV Like A Pro

Since the launch of Instagram in 2010, the social media platform has grown to over 1 Billion monthly active users, with more than 500 million of them using the platform every single day. How To Use IGTV Like A Pro

With all of this action on Instagram, it was time for the social media giant to create a new app that would “change the social video landscape”.  In June 2018, Instagram announced IGTV, which was expected to rival YouTube in hopes that brands and social media influencers would switch over and use the vertical video platform.

Did this happen?  Nope. Soon after the launch of IGTV, brands and influencers alike quickly forgot about IGTV and stuck to what they were familiar with – YouTube.

Despite the lackluster adoption of IGTV, Instagram was not giving up.  In February, Instagram announced IGTV previews which would allow one-minute IGTV previews on Instagram feeds, making IGTV videos more discoverable.  

gary vaynerchuk

Since this announcement, IGTV video views have increased by 300-1000%.

With more and more people tuning in to IGTV, here are some tips on how to use it like a pro.


Create vertical videos

Vertical videos are on the rise, and if you have yet to create a vertical video – there’s no better time!  Make sure that when you’re editing your video, you’re editing it specifically to the platform that you’re using.  In the case of Instagram, since users are viewing content vertically, make your IGTV video vertical.

Create vertical videos


Promote your IGTV videos

Since IGTV is still being discovered by users, it’s important to promote your IGTV videos across all of your social channels. On Instagram, make sure that you are posting an IGTV preview. You can also make your IGTV video visible on Facebook.  For all other social media platforms, you can share your IGTV link to increase video views.

Promote your IGTV videos


Create a video series

Want your viewers to keep coming back for more of your IGTV videos?  Create a video series! Similar to your favourite Netflix show, finish off your IGTV video with a reason for your followers to tune in to the next episode.  This will create anticipation and will have people coming back for more.


Post often

The #1 rule in content marketing – post, post, post.  Similar to posting consistently on your Instagram feed, it’s just as important to post IGTV videos often.  This helps you connect and engage with your audience.

Tip:  Create a content calendar for your Instagram feed posts and your IGTV video posts to keep yourself organized.


Keep it consistent

If your Instagram feed has a specific aesthetic that your followers love and are used to seeing, make sure your IGTV videos have the same look and feel.  Don’t stray too far away from what your followers are used to seeing on your feed – that’s the reason they follow you in the first place!

Keep it consistent

There you have it, a few tips and tricks on how to use IGTV like a pro!  

Feel free to include more tips in the comments below

11 SHARE THIS

SUBSCRIBE TO OUR NEWSLETTER

Leave A Comment

 

Related Posts

Jul 06,2020

The Advantages of Using LinkedIn as a Marketing Tool in 2020

The importance of the digital realm for both personal and professional activities continues to...

Tik Tok users having fun
Jun 29,2020

TikTok Algorithm Explained 2020

In the ‘90s we witnessed the birth of the internet, in 2004 along came...

Jun 26,2020

Social Media Trends of 2020 So Far

By Eliza Mehr, Taylor More and Tanya Cruz When we looked into our imaginary...

companies supporting pride
Jun 26,2020

How Companies Can Support Pride

June is a time of celebration but also a time to learn about history,...

10 TikTok Creators You Need To Follow Right Now
Jun 26,2020

10 TikTok Creators You Need To Follow Right Now

There’s no denying that TikTok is taking the world of social media by storm....

Queer content creators posing
Jun 26,2020

Queer Voices Share How to Nail Pride Marketing

Every June, people’s social media feeds are flooded with Pride-related content as people all...

lgbt creators artists lgbt influencers
Jun 26,2020

15 Fave LGBTQ2+ Creators

Happy Pride Month to everyone. In this blog, we’re highlighting 15 of our fave...

black creators header blog
Jun 23,2020

100 Black Creators You Should Be Following

Over the last 3 weeks, we’ve taken this time to educate ourselves, and learn...

generation z using technology
Jun 22,2020

How To Market To Gen Z

Before you consider this demographic as part of your next marketing strategy, you first...

Google Shopping Campaigns for Beginners
May 29,2020

Google Shopping Campaigns for Beginners

In today’s rapidly changing digital marketplace, traditional retail brands must quickly adapt in order...

The Influence Agency: Influencer Marketing Toronto