If a picture says a thousand words, just imagine how much more you can convey using a Facebook cover video. The 20 – 90 second window frame you get in these videos is perfect for creating a memorable and immersive experience for your audience. In this seemingly modest timeframe, you can:
Ready to create an effective Facebook cover video for your business? Awesome! This guide will discuss everything you need to know. We’ll talk about the following:
Facebook cover videos appear on the top section of your Facebook page. It is one of the first elements that a customer or would-be customer will see when viewing a brand’s Facebook page. These videos can play on both desktop and mobile environments.
Users have the option to watch the Facebook cover video with or without sound. These videos are intended to be short, lasting only 20 to 90 seconds long.
If your business sells products, a cover video showing them, along with their key advantages or specs, is a great way to maximize your Facebook cover videos. Instead of customers and potential customers needing to scroll through your page or look for your website, they get a lot of information just by viewing your Facebook cover video.
Here are a few things to keep in mind showcasing products on your Facebook cover video:
As for businesses like interior design services, tattoo shops, photography services, makeup artists, hairstylists, sketch artists, and the like, the Facebook cover video can be a great way to show the crème de la crème of their work.
After all, no other portfolio is as easy to find as the one on the business’s Facebook page’s top section.
Here are a few things to keep in mind when using the Facebook cover video as a portfolio:
Taking a customer behind the scenes is not just a fun gimmick. It can be far more meaningful when done right. This practice builds trust while also humanizing your brand.
As an example, if you have a restaurant, you can use Facebook cover videos to show what extra care you take when it comes to the freshness of ingredients and overall sanitation. The same can be done for breweries, distilleries, organic farms, organic beauty products, and so on.
If your business has had a recent grand event, you can use your Facebook cover video to tell customers all about it and make them feel like they’ve been a part of it.
Moreover, if your business is all about selling an experience, then Facebook cover videos will be a perennial tool you can use. A few examples of such businesses include theme parks, skydiving, cruising, scuba diving, sight-seeing, tours, butterfly gardens, and so on.
By now, you’re probably brimming with ideas on how to use Facebook video covers for your business. So let’s talk about the steps involved!
Though a Facebook cover video seems like a small production, it deserves its own storyboard too. This way, you can create organized and memorable scenes that customers are sure to remember.
Here are a few pointers to keep in mind while planning your video:
And as promised earlier, here are the specs that you need to know about when planning your Facebook cover videos:
Once you have your storyboard, shooting the video or taking photos for the video is a breeze.
When filming the video, some of the settings regarding size, resolution, and aspect ratio can be set on the camera itself. If you don’t have these settings on your camera, these can be fixed during editing; however, it would be best to get close to the aforementioned specs as best as possible.
Alternatively, you can also have a slideshow of photos for your Facebook cover video. It would be great to keep the aforementioned specs in mind. However, most of that can be fixed during editing.
There is numerous editing software available for editing your Facebook cover video. Some software, such as the following, have specific features for making Facebook cover videos quickly and easily.
Now that you have your Facebook video cover, it’s time to show it to the world! Follow these steps:
And presto! You have your very own Facebook cover video.
As you’ve seen in this guide, even a short Facebook cover video needs storyboarding skills, videography/photography skills, video editing skills, and time. The same goes for most social media marketing efforts.
So if you want to polish all your social media assets for better brand building and for increasing brand awareness through social media, we recommend putting your trust in a team of experienced social media marketing experts who live and breathe social media.
The best part is your business gets long-term social media success without lifting a finger.
If you would like to learn more about what we can do for you, feel free to contact us!5
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"