If a picture says a thousand words, just imagine how much more you can convey using a Facebook cover video. The 20 – 90 second window frame you get in these videos is perfect for creating a memorable and immersive experience for your audience. In this seemingly modest timeframe, you can:
Ready to create an effective Facebook cover video for your business? Awesome! This guide will discuss everything you need to know. We’ll talk about the following:
Facebook cover videos appear on the top section of your Facebook page. It is one of the first elements that a customer or would-be customer will see when viewing a brand’s Facebook page. These videos can play on both desktop and mobile environments.
Users have the option to watch the Facebook cover video with or without sound. These videos are intended to be short, lasting only 20 to 90 seconds long.
If your business sells products, a cover video showing them, along with their key advantages or specs, is a great way to maximize your Facebook cover videos. Instead of customers and potential customers needing to scroll through your page or look for your website, they get a lot of information just by viewing your Facebook cover video.
Here are a few things to keep in mind showcasing products on your Facebook cover video:
As for businesses like interior design services, tattoo shops, photography services, makeup artists, hairstylists, sketch artists, and the like, the Facebook cover video can be a great way to show the crème de la crème of their work.
After all, no other portfolio is as easy to find as the one on the business’s Facebook page’s top section.
Here are a few things to keep in mind when using the Facebook cover video as a portfolio:
Taking a customer behind the scenes is not just a fun gimmick. It can be far more meaningful when done right. This practice builds trust while also humanizing your brand.
As an example, if you have a restaurant, you can use Facebook cover videos to show what extra care you take when it comes to the freshness of ingredients and overall sanitation. The same can be done for breweries, distilleries, organic farms, organic beauty products, and so on.
If your business has had a recent grand event, you can use your Facebook cover video to tell customers all about it and make them feel like they’ve been a part of it.
Moreover, if your business is all about selling an experience, then Facebook cover videos will be a perennial tool you can use. A few examples of such businesses include theme parks, skydiving, cruising, scuba diving, sight-seeing, tours, butterfly gardens, and so on.
By now, you’re probably brimming with ideas on how to use Facebook video covers for your business. So let’s talk about the steps involved!
Though a Facebook cover video seems like a small production, it deserves its own storyboard too. This way, you can create organized and memorable scenes that customers are sure to remember.
Here are a few pointers to keep in mind while planning your video:
And as promised earlier, here are the specs that you need to know about when planning your Facebook cover videos:
Once you have your storyboard, shooting the video or taking photos for the video is a breeze.
When filming the video, some of the settings regarding size, resolution, and aspect ratio can be set on the camera itself. If you don’t have these settings on your camera, these can be fixed during editing; however, it would be best to get close to the aforementioned specs as best as possible.
Alternatively, you can also have a slideshow of photos for your Facebook cover video. It would be great to keep the aforementioned specs in mind. However, most of that can be fixed during editing.
There is numerous editing software available for editing your Facebook cover video. Some software, such as the following, have specific features for making Facebook cover videos quickly and easily.
Now that you have your Facebook video cover, it’s time to show it to the world! Follow these steps:
And presto! You have your very own Facebook cover video.
As you’ve seen in this guide, even a short Facebook cover video needs storyboarding skills, videography/photography skills, video editing skills, and time. The same goes for most social media marketing efforts.
So if you want to polish all your social media assets for better brand building and for increasing brand awareness through social media, we recommend putting your trust in a team of experienced social media marketing experts who live and breathe social media.
The best part is your business gets long-term social media success without lifting a finger.
If you would like to learn more about what we can do for you, feel free to contact us!5