The rise of creator funds has proven that creativity pays off—literally. In fact, a total of $1 billion has been set aside for Facebook and Instagram creators through 2022.
But exactly how are creator funds earned, and who is eligible to become part of such programs? The Influence Agency, one of North America’s top digital marketing agencies, is here to break down all the details.
Everything you need to know about creator funds on Instagram, Facebook, TikTok, and Youtube Shorts can be found right here!
Instagram creators can enjoy increased opportunities for monetization through the following programs: Instagram In-Stream Video Ads Bonus and Live Bonus.
In-Stream Video Ads Bonuses and Live Bonuses are currently by invitation only for those who meet the following qualifications:
When invited creators sign up for in-stream ads, they will receive a one-time bonus. Over time, they will earn a share of the revenue from ads that run during their videos.
These bonuses can be earned when certain milestones are reached during Instagram Live sessions.
Go live with badges for at least 15 minutes within the first seven days after onboarding to Badges Milestones.
Go live with at least one other account for at least 30 minutes. This should be completed within 30 days after onboarding to Badges Milestones or 30 days after completing Milestone One.
Go live for at least 15 minutes per week for four consecutive weeks. Milestone Three can be earned multiple times for as long as the bonus program runs.
The Facebook platform offers incentives for creators through the In-Stream Bonus program and Stars Bonus Challenge. Its goal is to help creators earn more while they learn how to create the type of content that can be monetized.
The In-Stream Bonus program and Stars Bonus Challenge are currently available to select content creators by invitation only. These individuals must comply with Facebook’s Monetization Policies.
Invited pages with in-stream ads switched on for their content can earn a maximum of $10,000 in additional earnings per month.
Stars Challenge One
Earn 5,000 stars within 28 days of unlocking the first challenge to receive the reward.
The video-focused social networking platform believes that TikTok creators inspire, entertain, and light up social media with their incredible content. That’s why they’ve decided to reward them by giving them the chance to turn their creativity into earnings.
How much a certain video earns depends on various factors. This includes the total number of views, video engagement, and audience location.
To apply for TikTok’s creator funds, simply open your account settings on the app. Then, tap “Creator Tools” and select “TikTok Creator Fund.”
In May 2021, Youtube introduced the Youtube Shorts Fund, which is a whopping total of $100 million to be distributed throughout 2021 and 2022.
Anyone who creates unique Shorts content and adheres to community guidelines is eligible for the creator fund, even if they aren’t part of the Youtube Partner program.
The following qualifications have to be met as well:
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Youtube reaches out to various creators on a monthly basis. Generally, those who receive a lot of views and engagement are contacted and rewarded for their creativity.
Because most creator fund programs are by invitation only, the best way to increase your chances of becoming eligible is by creating content that stands out and resonates with audiences. Stay authentic and make yourself as visible as possible. Then, it’ll only be a matter of time before amazing opportunities come pouring in.
Whether you’re an established influencer or one that’s on the rise, The Influence Agency would love to work with you. We’re one of North America’s leading influencer marketing companies that provide social media personalities with the opportunity to promote and endorse some of the world’s biggest brands.2