The rise of creator funds has proven that creativity pays off—literally. In fact, a total of $1 billion has been set aside for Facebook and Instagram creators through 2022.
But exactly how are creator funds earned, and who is eligible to become part of such programs? The Influence Agency, one of North America’s top digital marketing agencies, is here to break down all the details.
Everything you need to know about creator funds on Instagram, Facebook, TikTok, and Youtube Shorts can be found right here!
Instagram creators can enjoy increased opportunities for monetization through the following programs: Instagram In-Stream Video Ads Bonus and Live Bonus.
In-Stream Video Ads Bonuses and Live Bonuses are currently by invitation only for those who meet the following qualifications:
When invited creators sign up for in-stream ads, they will receive a one-time bonus. Over time, they will earn a share of the revenue from ads that run during their videos.
These bonuses can be earned when certain milestones are reached during Instagram Live sessions.
Go live with badges for at least 15 minutes within the first seven days after onboarding to Badges Milestones.
Go live with at least one other account for at least 30 minutes. This should be completed within 30 days after onboarding to Badges Milestones or 30 days after completing Milestone One.
Go live for at least 15 minutes per week for four consecutive weeks. Milestone Three can be earned multiple times for as long as the bonus program runs.
The Facebook platform offers incentives for creators through the In-Stream Bonus program and Stars Bonus Challenge. Its goal is to help creators earn more while they learn how to create the type of content that can be monetized.
The In-Stream Bonus program and Stars Bonus Challenge are currently available to select content creators by invitation only. These individuals must comply with Facebook’s Monetization Policies.
Invited pages with in-stream ads switched on for their content can earn a maximum of $10,000 in additional earnings per month.
Stars Challenge One
Earn 5,000 stars within 28 days of unlocking the first challenge to receive the reward.
The video-focused social networking platform believes that TikTok creators inspire, entertain, and light up social media with their incredible content. That’s why they’ve decided to reward them by giving them the chance to turn their creativity into earnings.
How much a certain video earns depends on various factors. This includes the total number of views, video engagement, and audience location.
To apply for TikTok’s creator funds, simply open your account settings on the app. Then, tap “Creator Tools” and select “TikTok Creator Fund.”
In May 2021, Youtube introduced the Youtube Shorts Fund, which is a whopping total of $100 million to be distributed throughout 2021 and 2022.
Anyone who creates unique Shorts content and adheres to community guidelines is eligible for the creator fund, even if they aren’t part of the Youtube Partner program.
The following qualifications have to be met as well:
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Youtube reaches out to various creators on a monthly basis. Generally, those who receive a lot of views and engagement are contacted and rewarded for their creativity.
Because most creator fund programs are by invitation only, the best way to increase your chances of becoming eligible is by creating content that stands out and resonates with audiences. Stay authentic and make yourself as visible as possible. Then, it’ll only be a matter of time before amazing opportunities come pouring in.
Whether you’re an established influencer or one that’s on the rise, The Influence Agency would love to work with you. We’re one of North America’s leading influencer marketing companies that provide social media personalities with the opportunity to promote and endorse some of the world’s biggest brands.2
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"