With this year already at the midway point and COVID-19 being, well, a thing… we thought it would be best to help shed some light and share the Best Times To Post On Instagram 2020. Whether you’re creating social media content for yourself as an influencer or creator, or whether you’re a Social Media Manager for multiple different brands, it’s important to stay up-to-date with the social media algorithms, more specifically Instagram. They are consistently and constantly changing and evolving.
Let’s find out more about what you can do, when is the best time, and how to read your analytics on the native Instagram app!
The Everchanging Algorithm
Instagram is the second most used app next to Facebook. Knowing when to post on a social media platform is an important way to stay ahead and stay on top of the competition, it also may help take your content and give it the proper platform to achieve ultimate potential within reach and engagement. Within the times of now, during COVID-19, we’ve seen an exponential increase in engagement within social media platforms, because more people are spending more time using their devices and social media. Knowing when to post is important because you can build momentum within accounts by honing in on specific times your users are engaged during certain hours.
What You Can Do Right Now
Stay up to date on current trends and any algorithm updates.
Learn from other influencers, creators, content-focused accounts, or agencies in the space.
Know your audience – engage with them, and get to know them.
Use hashtag tools to help with engagement and staying in people’s searches and feeds.
If you are a business, check your competitors, fine-tune what they are doing and do it better!
Best Times To Post
We’ve done some research for you on the current best times to post on Instagram! Take a glance below and try to start adding specific posting times into your posting routine, it’s important to A/B Test multiple different times when you’re figuring out what works best for you. You may be creating amazing, high-quality content, but if you post it at a non-optimal time, nobody will see it. As you can see from the times below, there is no single best time to post. We have included these 3 platforms’ findings with what they think works best.
Since COVID-19, the usage of cellular networks, technology, and social media have trended upwards. Later.com has found that many peak times during the week have expanded since their previous review of Instagram’s best times to post. For example, Wednesday at 11 AM and Friday from 10 AM–11 AM were previously identified as the best times to post. Now, they have seen during an overly busy period during weekdays and during working hours time that Monday, Tuesday, and Friday at 11 AM and Tuesday at 2 PM are the best times to post on Instagram. You don’t have to take our or their word for it, but try it out for yourselves and let us know how it works!
Other Ways To Figure Out Your Most Ideal Posting Times
While you can utilize the times to post above or look to many apps like WhenToPost that can help you determine your *perfect* posting time, you also can use the knowledgeable analytics from the Instagram native app. To view this data and analytics, your Instagram account must be set up on a Business Account or the (newer) Creator Account. The Insights that Instagram gives on the native platform under Menu > Insights > Audience – frankly gives you everything you could ever ask for! This is especially important to note if you’re an influencer or creator starting up, brands will look at you to provide these types of analytics to be considered for collaborations.
Here you can see where your followers are located, their gender, their age, and most importantly the hours they are active during the day, you can also check to see which day has the highest engagement for you.
Why Follow A Posting Schedule?
Staying true to your engaged audience and their habits, may help you form a schedule for posting. Following a posting schedule is important because it can allow you and your audience to create habits surrounding your account. This works in conjunction with your appropriate times to post. They know what time you’re posting, what content you might be posting, and when to authentically engage with it.
If you’d like to learn more about what we do here at The Influence Agency, feel free to contact us today! Did you find this article helpful? Please let us know, we’d love to hear from you!